SHINOLA has always remained true to its original philosophy even while experiencing significant growth in recent years. By emphasizing innovation, originality, quality and value SHINOLA has refined its vision to earn worldwide recognition. Contemporary optical design and unparalleled craftsmanship define SHINOLA . SHINOLA has made the ascent from humble beginnings to its present position: a worldwide leader in affordable luxury eyewear. SHINOLA uses state-of-the-art materials to craft their signature eyewear frames: premium cellulose acetate, ultra-lightweight titanium, and color-rich stainless steel. From the earliest design conversations, sophisticated eyewear brands such as SHINOLA develops innovative designs that feature layers of depth through the finest materials in optical. This commitment to craftsmanship delivers unmatched quality and timeless style that transform glasses from purely functional to coveted pieces of fashion art.